David Graas (1970) studied product design at the Gerrit Rietveld Academy in Amsterdam. Since 2004 he has been working as an independent designer. His work explores the relationship between products and their users, specifically how these products are valued and why. He sees himself as a guerrilla designer, fighting the current industrial model in a peaceful way. Hacking the system that mass produces products that are the same everywhere, with no character and no durability, he proposes an alternative that is more elegant and gives back control to the people using his products.


His work is featured in numerous international publications and showcased in exhibitions in London, Paris, New York, Tokyo, Osaka and Moscow. In 2013 David Graas founded the 3D printing label LAYERS (www.layersindesign.com).

Check out the interview for IdN magazine for Graas's take on the subject of Eco design.